Here's a video filled with punk rock spirit
VANS launched a new communication campaign divided in two phases: the first one is launching a series of 18 documentarys (skate, motorcicles, punkrock). "We plan to launch one per week", said a source of the brand to SurfTotal. This phase will last until June.
Here you can see the first episode. "A series of documentarys about Punk Rock and all it's spirit in L.A. An underground community displaying all their genuine spirits #LIVINGOFFTHEWALL", explains the brand.
In August a second phase will take place, a lot more interactive. "The whole campaign will be followed by images and other communication actions until the end of the year".