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Sunday, 22 May 2016 22:25

Thousands of fitness-clad women descended upon FX Sudirman Mall in Jakarta

Thousands of fitness-clad women descended upon FX Sudirman Mall for the annual #ROXY tness event, giving a spark to the areas weekly “Car Free” morning.   


Following the success of #ROXY fitness (formally #RUNSUPYOGA) in Bali last August, ROXY’s global outdoor fitness tour returned to Indonesia for the second time and the girls came out in force.
ROXY’s Indonesian ambassador team including Gemala Hanafiah, Ayla Dimitri and Marischka Prudence joined the activities in an epic day of tness and fun, as participants started o with a Celebrity Fitness stretching session before taking o on a 5km run taking in the sights of Central Jakarta. Following the run, participants were able to slowly wind down with a group yoga class with Jakarta’s favorite Yogi – Riyanni Djangkaru, as Indonesia’s best up and coming artists including Diskopantera, Sheryl Sheina a and GAC played to the Sunday shoppers and participants.     

This second #ROXYFITNESS event in Jakarta was the launch for Roxy’s new fitness product category which caters to running, yoga, and fitness activities.
The ROXY Fitness collection combines fashion, performance, and a heritage of boardsports to keep girls adventure ready. The products highlight strong technical features including UV sun protection, water repellent and moisture wicking fabrics, soft atlock seams, four-way stretch, and zone mesh ventilation. The line is a natural extension for ROXY and includes sportswear, accessories and footwear made for outdoor and indoor tness activities. ROXY Fitness product is now available at, Quiksilver stores across Indonesia as well as department stores including SOGO and Lotte.     


* Roxy surfer,Gemala, delivering to a participant the respective prize.
 Jakarta was the 22nd stop of the #ROXY fitness international tour that began in Barcelona Spain, and has spanned to Hawaii, Germany, Belgium, France, England, Canada, USA and Bali! With more stops planned around the globe, ROXY will continue to encourage women to get t and have fun, all around the world. Roxy would like to thank their event sponsors for making this #ROXY tness event a reality including the Department of Tourism, FWD Insurance, Aquarius and Ades from Coca Cola Indonesia, fX Sudirman, Celebrity Fitness, Lighthouse dan Sunpride. Also a big thanks to our o cial media partners Gen FM, UFM Radio, Kis FM, Lite FM Jakarta, Woman Radio, V Radio.
Due to popular demand Roxy looks forward to bringing this event back to Indonesia on July 30th, when it holds the annual Bali Big Eco Weekend...Stay Tuned.

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